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PROJECTS

Some writing samples are below. I've got plenty more, and I'm happy to share them.

Brewery Ommegang Brochure

A much-needed and greatly-received update of the brewery's brochure.  It highlights both the year-round line-up of beers and paints the brewery as a destination spot, while also calling attention to updated branding and positioning.

Academy of Management Branding Guidelines

Complete overview of appropriate logo usage and placement for major non-profit.  The guidelines cover everything from font and color usage, to staff email signatures and everything in between.  The guidelines are still used and enforced today.

Nirvana IPA Sell Sheet

An updated product sell sheet to celebrate Nirvana IPA winning a medal at the Tap NY Beer Festival. The sell sheet includes tasting notes, information on the win, and food pairing suggestions.

Rhye IPA Sell Sheet

An addition to the Smuttynose Brewing Company year-round line-up, we needed to get our vendors excited about this fan-favorite that's finally available all year.

Smuttynose Brewing Company press release

For the 11th straight year, Smuttynose Brewing Company was recognized as RateBeer.com's top 100 breweries. It was important we called that out, and we ended up parlaying this story into a feature in Forbes.

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